Here at Tradesure, many of our customers are mechanics with bodyshops and garages. We thought it would be helpful to take a look at the things that our customers can do to increase both first time and return custom.
Getting customers to choose your garage over a local competitor comes down to a number of factors, a few of which you can control, such as general cleanliness, professionalism and good work at fair prices.
We have put together a few tips to help you make sure your customers come back time and time again.
What do people see when they visit your bodyshop?
When customers arrive at your garage they want to see somewhere that’s as clean and tidy as can be and looking the part.
First impressions make a big impact and if a customer sees how well you look after your premises they will believe that their vehicle is going to receive the same level of care.
You’re offering an important service so it’s vital to make sure the workshop is at its very best.
Keep it clean and safe, and opt for a more professional looking environment.
If your business has won any awards or you’ve received any fantastic reviews by people in the industry, then you should put these somewhere visible to show them off.
You can also visit the Institute of the Motor Industry website to learn more about the things you can do to ensure a professional service and show your customers that they are making the right decision choosing your garage.
It includes the Professional Register, a great way to show your customers and your colleagues that you are continually keeping up to date with learning, new skills and working practices.
What are other people saying about your services?
We all know how impactful word-of-mouth recommendations can be; if someone you trust and know well gives a business the thumbs-up then you are likely to try them out. Because of this, having superb customer service is invaluable as it is one of the things that people always remember.
Customer service can be boosted by having friendly, helpful staff on hand to deal with arriving customers and anyone who has any issues or questions.
It’s also important to do a good job and charge a fair price.
Whether it’s with their mechanics or with the retail chains they shop at, people have a degree of loyalty to businesses.
This means that people opt for brands that they trust, rather than just the cheapest on the market.
This trust is built up through reliability, consistency and professionalism. If you continually provide great skills and fairness to your customers they will always look to you when they are in need.
Make sure your garage is protected against loss, damage and other risks with the right trade cover. For all of your garage, bodyshop and motor trade insurance needs, get in touch today on 0121 248 9300.
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